Factors to consider in Persona’s – Chauncey Wilson

Posted on July 31, 2010

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  • Motivation – how motivated are users to use the product?
  • Typing skills – critical for some jobs
  • Task experience – familiarity with the task that the product supports
  • Turnover rates – high turnover rates would indicate that ease of learning issues is critical
  • General education
  • Learning style
  • Computer background
  • Software applications used
  • Expected training support for the product
  • Age ranges
  • Stress level when performing tasks
  • Domain (subject matter) knowledge
  • Number of people involved in performing the tasks
  • Job category
  • Level of automation
  • Attitude toward the job
  • Location of use (home, office)
  • Physical characteristics
  • Disabilities – what percentage of the user population has disabilities that could affect product use?
  • Number of people in user population with English as a second language

taken from: Barnum, Carol. “Usability Testing and Research” p158

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