- Motivation – how motivated are users to use the product?
- Typing skills – critical for some jobs
- Task experience – familiarity with the task that the product supports
- Turnover rates – high turnover rates would indicate that ease of learning issues is critical
- General education
- Learning style
- Computer background
- Software applications used
- Expected training support for the product
- Age ranges
- Stress level when performing tasks
- Domain (subject matter) knowledge
- Number of people involved in performing the tasks
- Job category
- Level of automation
- Attitude toward the job
- Location of use (home, office)
- Physical characteristics
- Disabilities – what percentage of the user population has disabilities that could affect product use?
- Number of people in user population with English as a second language
taken from: Barnum, Carol. “Usability Testing and Research” p158
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August 1st, 2010 → 11:02 am
[...] Persona’s & Subgroups: Create precise & detailed persona’s of expected users. Give each a name, a car, a job, a life. Don’t design for average user. Design considering each user separately. Divide persona’s into expert and novice users. Have at least 3 participants to test each group. Design for both novice and expert users and remember that novice users will mature into experts. (Further Reading: Chauncey Wilson’s user-profile factors) [...]